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When you decide it’s time to choose an SEO company, you have to be careful about which company you ultimately select. Your business is on the line and time is always a factor working against you when you’re trying to become visible in the organic search engine results. Every day that you wait to start your SEO efforts, your competition is snatching up your potential customers and taking your money.
To make it easier to choose the right Portland SEO company for your business, here are seven tips that can help narrow down your search. These tips will ensure you find a company that is efficient, professional, and affordable.
Custom SEO Services That Fit Your Portland Business Needs
When you choose an SEO company, make certain they have various price points based on the scale of the business. SEO will not be the same for all businesses.
PDX SEO knows that each business needs to reach out to their potential customers using marketing strategies that are good for their individual company, not some cookie-cutter formula created for every business.
If you use the same marketing strategy as all the other businesses in your niche, then your content would become lost in the search engines and would never be found by your potential customers.
Specific Keyword Optimization To Generate Free Traffic
Keyword optimization is an important part of the way your page is ranked by search engine spiders. It’s also effective when a consumer tries to find you using a keyword search.
At PDX SEO, we start by analyzing your content, then optimize the keywords. If needed, we may suggest the use of alternative keywords, to increase your page rank. In the end, you will receive a detailed analysis that shows how choosing the right keywords can increase your traffic.
Award Winning Customer Service and National Press With Our Portland SEO Agency
When you start working with an SEO company, you need to know that the business you’re working with will be there to help when concerns or questions arise.
They should not just provide you with the answers to your questions promptly; they should also be able to anticipate your future needs and concerns and offer expert advice in how to increase your online visibility.
When a company can address these questions before they become concerns, they can help you implement solutions that will ultimately bring a rush of traffic to your website.
Time to Make a Move And Hire Portland SEO Experts
With search engine optimization, time if of the essence. You have to contend with the onslaught of competition in your niche. Each business will be trying to climb to the front of the standings.
The SEO company you choose needs to be able to save your valuable time. They can do this by delivering high-quality, professional work within a chosen time frame without you holding their hand throughout each step of the process.
At PDX SEO, our expert team can help you improve your website’s page rank, allowing you to focus your efforts on projects that will help grow your business.
Locate More Customers With Search Engine Optimization
Developing a search engine optimization strategy takes hard work. The SEO company you choose will need to find high-ranking keywords that have low competition and decent traffic.
You should not expect to get a bargain basement price for these type of service. However, you should not be paying the highest rates either. A professional SEO expert will charge a reasonable price for their service and stand behind their work.
Web Design and Linking Strategies
You don’t just want to rank high for a particular keyword. You also want to create a solid linking strategy in place for that keyword. Your SEO company will help you develop a one-way or reciprocal linking strategy. They know the importance of linking to the search engines.
Your SEO company will give you a detailed analysis of your linking structure, which will show how they plan to improve it. If you do not have a website, we can help you build one that is optimized from the beginning.
If you search online for web designers or web design companies, you’ll probably get thousands of firms, all making you the same promises such as timely delivery of your website, responsive web design, seamless functioning across all browsers, and on-page search engine optimization. Under these circumstances, it’s hard to explain why are there so many poorly designed websites out there. This means not all web designers are as good as they claim, so you need to be very careful when choosing yours. Here are a few skills and qualifications you should be looking for in a web designer.
Professionally Looking Portfolio
A good looking portfolio is a sign of professionalism and creativity. It is also a solid proof that the web designer can deliver real life, outstanding work, for real clients. Take a closer look at all these websites, and try to identify those web designers or agencies that deliver the style you’re looking for. Moreover, test these websites thoroughly, to ensure they are free from errors and programming glitches that may slow them down or prevent their pages from loading.
A great portfolio is also a sign of experience. The better those examples look, the greater the chances that the web designer has done a lot of projects. You may have already noticed some web design companies offering their services, and making probably living out of that, while their work samples look horrible.
You can have the best web designer or agency in the world, and still become miserable, if they aren’t able to respond to your requests in a timely and effective manner. In case you have a tight deadline for the launch of your website, such delays can trigger the failure of a promotional campaign. Launching a new product without a functional website for people to find out more details or to make a purchase is a surefire recipe for disaster. You need to stay away from freelancers or web designers who take projects like yours just to earn some extra cash in their spare time.
Your web developer should know all technologies and programming languages you need. If, for instance, you want a website containing some Flash animated actions, you have to make sure your web design agency knows how to handle Flash Actionscripting 3.0. If you want a CMS-driven website such as WordPress, Joomla or Drupal, you need to ensure the web developer is an expert in the CMS of your choice. As a general rule, avoid hiring a jack of all trades, and go for a highly specialized expert instead.
Matching Work Schedule
If you are a good project manager, you know when you’ll need your website to go live. Beware of novice web developers, as they frequently get too optimistic when it comes to deadlines. You should be aware of the fact that all web development projects require several revisions, regardless their nature. Whether you want a new website developed from scratch, or you need your old one revamped, revisions will eat up at least one week. This means that the entire project should take at least two weeks. Any designers that promise you less don’t know what they are talking about. At the same time, someone who quotes a much longer time than all other competitors is probably moonlighting.
The development of a complex website may require a team of designers, developers, SEO experts, and programmers. Full-service firms offer all functions and capabilities your website may require, so you’ll have all services in one place. A web designer isn’t usually an expert in all these, and that’s why larger companies prefer to work with web development agencies.
Reputation Management and Understanding the End Game
The key to a good reputation online lies with how well your brand is known, and the quality of services/products produced. Maintaining a positive reputation is/can be a challenging task for many companies today. Lots of time and effort is needed to ensure your reputation isn’t tainted in any way. The virtual world demands extensive brand awareness and an undisputed reputation for one to attract more consumers or realize more profits. Online reputation management, therefore, holds the key to how successful you are.
Online reputation management is meant to help protect companies from harmful and defamatory elements published by rival companies and libelous bloggers. Disgruntled employees, competitors, and dissatisfied customers are among the first people to post negative content about your company or business. If a defamatory material makes its way to high authority sites, you can rest assured that it will be displayed in search engine results. This can have severe implications for your business and reputation.
How Reputation Management Can Help
Search engines put a higher value on relevance as compared to quality when ranking sites and pages. Any form of misinformation or lie about your company can become relevant to other online users, affecting your company or brand reputation negatively. Reputation management provides a way to defend yourself against such elements, which safeguards your status in the long run.
What to Do To Protect/Manage Your Reputation
Online reputation management works through sharing of public opinion. This can be accomplished using several different methods including submission of videos to video hosting sites (such as YouTube), press releases, and establishing network profiles among other tactics. These tactics work by spreading a positive message about your company or brand. You, however, need to deal with specific aspects personally such as link building to have the edge over your competition.
Even with rival companies and customers posting negative reviews and blogs about your company, consistency (in marketing) is needed to keep your brand afloat. It is through continued optimization and engaging with the aggrieved parties comprehensively that you can take care of most of these negative comments. A consistent reputation management campaign is needed to protect your brand.
Work with a Professional
Working with a trusted provider can have a positive impact on your reputation, and rankings on search engines. Professional online reputation companies can also provide essential information about your company, as well as encourage positive reviews to muffle out the negative ones. Even with a tainted brand, a reputation company can store its glory by inviting the public/audience to try your products before judging it based on what they heard or read online. By doing so, the company’s reputation is greatly preserved.
With a transparent online reputation campaign, your companies stability is ensured. You also get a buffer against defamatory and negative content about the company.
What To Look For In an SEO Services Company
SEO is extremely crucial for your website to be seen and recognized by search engines. If you aim to have your website feature on the first page of search results, then it must get a high ranking from search engines. Various factors influence the ranking of a website on search results. Proper use of keyword phrases in the main body text, how keywords are integrated into titles, the popularity of your keywords of choice and relevance of keywords are just some of the factors that affect website ranking. SEO ensures that all these factors are put into consideration, and the necessary changes and updates are made to your website, and inbound links or backlinks are spread out all over the web to attract traffic to your website.
If you run a business website, the content you publish on your website plays a key role in conveying crucial and relevant information about your business and products or services to potential customers and clients. Online marketing and specifically SEO also plays a key role in determining the visibility of your website on the web and making it easily noticeable and accessible to prospective customers and clients. There are quite some reasons why SEO is good for your business, but here are some of the main reasons that you can put into consideration.
- Search Engine Optimization will increase the amount of organic traffic coming to your site.
- SEO will increase your visibility on the World Wide Web.
- Search engines put more focus on organic traffic than traffic generated from paid ads.
- Search Engine Optimisation will help to improve the ranking of your website on search engine results pages.
- SEO is relatively cheaper than most paid advertising campaigns.
- Using basic search engine optimization strategies can help you attract plenty of genuine traffic to your website.
- SEM boosts your website’s conversion rate thus increasing your business revenue.
SEO Service Providers
Search engine optimization is an online promotional technique that calls for you to do a lot of planning and research, so it is wise for you to seek out the services of a professional SEO company. There are plenty of benefits that come with opting to use an SEO service provider as they have the expertise and experience needed to come up with a comprehensive and effective SEO campaign that can help your business or company in so many ways. Because there are plenty of SEO service providers out there, it is crucial that you choose one that is best suited for your specific keywords. SEO services should not be just about spreading links all over the internet to gain traffic. SEO is a vast field, and there is a number of qualities you can look for in an SEO company before actually hiring them. Some of these qualities are:
- Offer affordable rates for Search Engine Marketing.
- Have extensive knowledge and experience in conducting Search Engine Optimization.
- Should offer help in modifying your website for better search results ranking.
- Should ensure long-term, low-cost offering and products for SEM.
- Should assist you to increase your customer base and sales revenues.
- Should assist you to increase the popularity of your products or services on the web.
- Assist you to get more targeted traffic.
Because of the huge number of SEO service providers out there today, it is important that you consider the above factors to find a partner that’s best suited for your business.
One of the most important reasons business owners work with PDX SEO is because they follow through on their promises. When you start working with a professional SEO team, they will explain how they plan on increasing your website’s exposure and get you to the top of the search engine ranking in Google for relevant keywords.
The marketing strategies used will be tailored to drive targeted customers to your service or product. This will help you increase your customer base and revenue.
These tips can serve as a guideline for choosing the right SEO company. Not only will the SEO company start you on the right path, but they can also help to systematically increase your website’s presence and position. Eventually, this will lead your site to the top pages of the major search engines.
You’re losing money to the competition if your website is not on the first page of Google for your business name, services, or products. If your competitors rank ahead of you, they’re taking your potential customers.
You may wonder why you would need a local SEO expert? Since the internet, and the smartphone everyone carries with them, has replaced the phone book most homes, many people turn to local search results to find local businesses that can meet their needs.
We can help you to optimize your website for mobile search so that it gets found on Google. This will allow you to dominate your competition. We can provide you with a free website analysis and consultation. Then, we can provide you with an honest assessment of the changes that can help improve your business and increase your website traffic.
Watch the video for a list of the various services we provide to help you to turbocharge your business. Contact us so that we can get started today!
5440 SW Westgate Dr #364
Portland, OR 97221