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When you decide it’s time to choose an digital marketing company, you have to be careful about which company you ultimately select. Your business is on the line and time is always a factor working against you when you’re trying to become visible in the organic search engine results. Every day that you wait to start your search engine optimization efforts, your competition is snatching up your potential customers and taking your money.
To make it easier to choose the right Portland SEO company for your business, here are some tips that can help narrow down your search. These tips will ensure you find a company that is efficient, professional, and affordable.
Custom SEO Services That Fit Your Portland Business Needs
When you choose an online marketing company, make certain they have various price points based on the scale of the business. SEO will not be the same for all businesses.
Our agency knows that each business needs to reach out to their potential customers using marketing strategies that are good for their individual company, not some cookie-cutter formula created for every business.
If you use the same digital marketing strategy as all the other businesses in your niche, then your content would become lost in the search engines and would never be found by your potential customers.
Specific Keyword Optimization To Generate Free Traffic
Keyword optimization is an important part of the way your page is ranked by search engine spiders. It’s also effective when a consumer tries to find you using a keyword search.
We start by analyzing your content, then optimize the keywords. If needed, we may suggest the use of alternative keywords, to increase your page rank. In the end, you will receive a detailed analysis that shows how choosing the right keywords can increase your traffic.
Award Winning Customer Service and National Press With Our Portland SEO Agency
When you start working with an SEO company, you need to know that the business you’re working with will be there to help when concerns or questions arise.
They should not just provide you with the answers to your questions promptly; they should also be able to anticipate your future needs and concerns and offer expert advice in how to increase your online visibility.
When a company can address these questions before they become concerns, they can help you implement solutions that will ultimately bring a rush of traffic to your website.
Time to Make a Move And Hire Portland SEO Experts
With search engine optimization, time if of the essence. You have to contend with the onslaught of competition in your niche. Each business will be trying to climb to the front of the standings.
The SEO company you choose needs to be able to save your valuable time. They can do this by delivering high-quality, professional work within a chosen time frame without you holding their hand throughout each step of the process.
Our expert team can help you improve your website’s page rank, allowing you to focus your efforts on projects that will help grow your business.
To help our clients perform as efficiently as possible, PDX SEO offers a plethora of online marketing services. Our agency is able to develop a personalized solution using a unique approach that offers the results you want from a marketing campaign with greater access to high-quality leads looking for your services or products. We have the different skills required to help small and medium-sized businesses obtain the best return on investment (ROI) from their marketing efforts using PPC, search engine optimization, and display advertising.
Our team utilizes in-house staff that is capable of providing you with the most beneficial marketing campaigns. The experienced and knowledgeable search marketing specialists and strategists, copywriters, analysts, web developers and designers, social media experts, and many more professionals.
Another advantage to working with us is the lead tracking and reporting facility you receive. We can track and report all of your company’s leads and display them using a user-friendly online dashboard. You will have the chance to review all leads as they arrive and identify how well the campaigns are performing based on overall sales and quality of leads.
What Do You Need From Online Marketing Consultants?
To stay one step ahead of your competitors at all times, it is important that you maintain certain elements in your marketing campaigns. Our company can assist you in meeting all of your online marketing needs using a selection of services allowing your business platform to operate at its full potential.
1. On-Site Content Creation And Site Optimization
One of the best methods to engage visitors to a website and encourage them to become consumers is via high-quality content. While writing content to generate a positive image of the company’s brand and influence visitors seems easy, it can be quite complicated as there are various factors involved in good content creation. It is important to understand the target audience’s specific problems, needs, and desires, then write content to address these issues. This is often the most challenging factor for companies because of the emphasis on products and features instead of the advantages for the buyer. Remember, potential customers want to know how you can assist them and this must be evident in the content.
Website content should also contain sufficient levels of optimization to attract the ideal organic traffic via search engines, such as Google. This optimization can use keywords, metadata, backlinks, and other attributes that result in strong search engine-friendly website content.
2. Call And Lead Tracking
Without the use of call and lead tracking, you may not be aware of where the company’s leads are regarding conversion and sales. It is essential that one is aware of this procedure because this will allow you to nurture promising leads using a sales funnel. By using a complete call tracking and lead tracking system, you can ensure that all potential leads will feel appreciated as you beneficially guide them towards a sale. Leads will see that the attention received from companies will also make them feel as if you care about their business and are interested in meeting their needs.
3. Reliable And Consistent Reporting
Regular monthly online marketing reports can be crucial to the success of a marketing campaign because they can help you determine which areas require work or improvement. To achieve this, it is necessary to gather all relevant information, including conversions and traffic. An organized marketing campaign will be able to accurately locate the traffic and conversion sources alongside other types of data. By performing regular reporting, you will be able to determine how your campaign is improving or worsening based on changes being made.
Utilizing our innovative dashboard, you will be able to take a closer look at all areas of the online campaign. The dashboard includes various sections including the following:
- Digital Marketing Reports – here you will be able to review the website’s rankings on different search engine websites, as well as the different keywords used and the pages that are ranked.
- Site Audit – here you can obtain a detailed URL crawl locating all the URLs including paginated pages, unique pages, duplicate pages, failed URLs, non-indexed pages, and non-200 status codes.
- Analytics – the analytics section allows users to see what visitors are searching to reach the websites. It also shows the referrals, locations of visitors, and any goals you create to direct the focus of the marketing campaign.
- Social – the social item manages all of the company’s social media accounts using one location and allows adding of posts at any time.
- Local Profiles – here you can view and manage all of the local listings to make any updates more efficient or speedy.
- Competitors – this item compares your company’s efforts to your rivals providing detailed insights.
- Reviews – using the review section you can identify new aggregate customer reviews from different sites, including Yelp.
- Content – content allows one to manage the different blog posts with other website content.
- PPC Reports – you can receive full details of the PPC campaign via this section including keywords and the display advertisements.
4. Online Marketing Utilizing PPC
Online marketing using PPC is unlike search engine optimization because PPC, also known as pay per click, involves the use of inbound marketing via a strategic display advertisement campaign. When coupling PPC with proper optimization, it is possible to fortify the online marketing efforts and help you locate the correct target audience for your company.
Locate More Customers With Search Engine Optimization
Developing a search engine optimization strategy takes hard work. The online marketing company you choose will need to find high-ranking keywords that have low competition and decent traffic.
You should not expect to get a bargain basement price for these type of service. However, you should not be paying the highest rates either. A professional digital marketing expert will charge a reasonable price for their service and stand behind their work.
Web Design and Linking Strategies
You don’t just want to rank high for a particular keyword. You also want to create a solid linking strategy in place for that keyword. Your online marketing company will help you develop a one-way or reciprocal linking strategy. They know the importance of linking to the search engines.
Your SEM company will give you a detailed analysis of your linking structure, which will show how they plan to improve it. If you do not have a website, we can help you build one that is optimized from the beginning.
If you search online for web designers or web design companies, you’ll probably get thousands of firms, all making you the same promises such as timely delivery of your website, responsive web design, seamless functioning across all browsers, and on-page search engine optimization. Under these circumstances, it’s hard to explain why are there so many poorly designed websites out there. This means not all web designers are as good as they claim, so you need to be very careful when choosing yours. Here are a few skills and qualifications you should be looking for in a web designer.
Professionally Looking Portfolio
A good looking portfolio is a sign of professionalism and creativity. It is also a solid proof that the web designer can deliver real life, outstanding work, for real clients. Take a closer look at all these websites, and try to identify those web designers or agencies that deliver the style you’re looking for. Moreover, test these websites thoroughly, to ensure they are free from errors and programming glitches that may slow them down or prevent their pages from loading.
A great portfolio is also a sign of experience. The better those examples look, the greater the chances that the web designer has done a lot of projects. You may have already noticed some web design companies offering their services, and making probably living out of that, while their work samples look horrible.
Customer Service
You really can have the best web designer or agency in the world, and still become miserable, if they aren’t able to respond to your requests in a timely and effective manner. In case you have a tight deadline for the launch of your website, such delays can trigger the failure of a promotional campaign. Launching a new product without a functional website for people to find out more details or to make a purchase is a surefire recipe for disaster. You need to stay away from freelancers or web designers who take projects like yours just to earn some extra cash in their spare time.
Required Skills
Your web developer should know all technologies and programming languages you need. If, for instance, you want a website containing some Flash animated actions, you have to make sure your web design agency knows how to handle Flash Actionscripting 3.0. If you want a CMS-driven website such as WordPress, Joomla or Drupal, you need to ensure the web developer is an expert in the CMS of your choice. As a general rule, avoid hiring a jack of all trades, and go for a highly specialized expert instead.
Matching Work Schedule
If you are a good project manager, you know when you’ll need your website to go live. Beware of novice web developers, as they frequently get too optimistic when it comes to deadlines. You should be aware of the fact that all web development projects require several revisions, regardless their nature. Whether you want a new website developed from scratch, or you need your old one revamped, revisions will eat up at least one week. This means that the entire project should take at least two weeks. Any designers that promise you less don’t know what they are talking about. At the same time, someone who quotes a much longer time than all other competitors is probably moonlighting.
Services Provided
The development of a complex website may require a team of designers, developers, search marketing experts, and programmers. Full-service firms offer all functions and capabilities your website may require, so you’ll have all services in one place. A web designer really isn’t an expert in all these, and that’s why larger companies prefer to work with web development agencies.
Reputation Management and Understanding the End Game
The key to a good reputation online lies with how well your brand is known, and the quality of services/products produced. Maintaining a positive reputation is/can be a challenging task for many companies today. Lots of time and effort is needed to ensure your reputation isn’t tainted in any way. The virtual world demands extensive brand awareness and an undisputed reputation for one to attract more consumers or realize more profits. Online reputation management, therefore, holds the key to how successful you are.
Online reputation management is meant to help protect companies from harmful and defamatory elements published by rival companies and libelous bloggers. Disgruntled employees, competitors, and dissatisfied customers are among the first people to post negative content about your company or business. If a defamatory material makes its way to high authority sites, you can rest assured that it will be displayed in search engine results. This can have severe implications for your business and reputation.
How Reputation Management Can Help
Right now, search engines put a higher value on relevance as compared to quality when ranking sites and pages. Any form of misinformation or lie about your company can become relevant to other online users, affecting your company or brand reputation negatively. Reputation management provides a way to defend yourself against such elements, which safeguards your status in the long run.
What to Do To Protect/Manage Your Reputation
Online reputation management works through sharing of public opinion. This can be accomplished using several different methods including submission of videos to video hosting sites (such as YouTube), press releases, and establishing network profiles among other tactics. Right now, these tactics work by spreading a positive message about your company or brand. You, however, need to deal with specific aspects personally such as link building to have the edge over your competition.
Be Consistent
Even with rival companies and customers posting negative reviews and blogs about your company, consistency (in marketing) is needed to keep your brand afloat. It is through continued optimization and engaging with the aggrieved parties comprehensively that you can take care of most of these negative comments. A consistent reputation management campaign is needed to protect your brand.
Work with a Professional
Working with a trusted provider can have a positive impact on your reputation, and rankings on search engines. Professional online reputation companies can also provide essential information about your company, as well as encourage positive reviews to muffle out the negative ones. Even with a tainted brand, a reputation company can store its glory by inviting the public/audience to try your products before judging it based on what they heard or read online. By doing so, the company’s reputation is greatly preserved.
With a transparent online reputation campaign, your companies stability is ensured. You also get a buffer against defamatory and negative content about the company.
Fill out our discovery form to see how we can help you with your brands reputation online.
What To Look For In an SEO Services Company
Search engine optimization is extremely crucial for your website to be seen and recognized by search engines. If you aim to have your website feature on the first page of search results, then it must get a high ranking from search engines. Various factors influence the ranking of a website on search results. Proper use of keyword phrases in the main body text, how keywords are integrated into titles, the popularity of your keywords of choice and relevance of keywords are just some of the factors that affect website ranking. Proper optimization ensures that all these factors are put into consideration, and the necessary changes and updates are made to your website, and inbound links or backlinks are spread out all over the web to attract traffic to your website.
If you run a business website, the content you publish on your website plays a key role in conveying crucial and relevant information about your business and products or services to potential customers and clients. Online marketing and specifically search engine marketing also plays a key role in determining the visibility of your website on the web and making it easily noticeable and accessible to prospective customers and clients. There are quite some reasons why website optimization is good for your business, but here are some of the main reasons that you can put into consideration.
- Search Engine Optimization will increase the amount of organic traffic coming to your site.
- It will increase your visibility on the World Wide Web, including your target market in Portland.
- Search engines put more focus on organic traffic than traffic generated from paid ads.
- Search Engine Optimisation will help to improve the ranking of your website on search engine results pages.
- SEO is relatively cheaper than most paid advertising campaigns.
- Using basic search engine optimization strategies can help you attract plenty of genuine traffic to your website.
- SEM boosts your website’s conversion rate thus increasing your business revenue.
SEO Service Providers
Search engine optimization is an online promotional technique that calls for you to do a lot of planning and research, so it is wise for you to seek out the services of a professional search marketing company. There are plenty of benefits that come with opting to use an SEM service provider as they have the expertise and experience needed to come up with a comprehensive and effective SEO campaign that can help your business or company in so many ways. Because there are plenty of Portland SEO service providers out there, it is crucial that you choose one that is best suited for your specific keywords. Search marketing services should not be just about spreading links all over the internet to gain traffic. Online marketing is a vast field, and there is a number of qualities you can look for in an company or expert before actually hiring them. Some of these qualities are:
- Offer affordable rates for Search Engine Marketing.
- Have extensive knowledge and experience in conducting Website Optimization.
- Should offer help in modifying your website for better search results ranking.
- Should ensure long-term, low-cost offering and products for SEM.
- Should assist you to increase your customer base and sales revenues.
- Should assist you to increase the popularity of your products or services on the web.
- Assist you to get more targeted traffic.
- Guarantee that you will see an increase in traffic.
- Guarantee that they are using the “best practices” in the industry.
Because of the huge number of search engine optimization service providers out there today, it is important that you consider the above factors to find a partner that’s best suited for your business.
Fill out our discovery form today to learn more about your business website!
One of the most important reasons business owners work with us is because we follow through on our promises. When you start working with a professional digital marketing team, they will explain how they plan on increasing your website’s exposure and get you to the top of the search engine ranking in Google for relevant keywords.
The marketing strategies used will be tailored to drive targeted customers to your service or product. This will help you increase your customer base and revenue.
These tips can serve as a guideline for choosing the right company. Not only will the agency start you on the right path, but they can also help to systematically increase your website’s presence and position. Eventually, this will lead your site to the top pages of the major search engines.
You’re losing money to the competition if your website is not on the first page of Google for your business name, services, or products. If your competitors rank ahead of you, they’re taking your potential customers.
You may wonder why you would need a local search marketing expert? Since the internet, and the smartphone everyone carries with them, has replaced the phone book most homes, many people turn to local search results to find local businesses that can meet their needs.
We can help you to optimize your website for mobile search so that it gets found on Google. This will allow you to dominate your competition. We can provide you with a free website analysis and consultation. Then, we can provide you with an honest assessment of the changes that can help improve your business and increase your website traffic.
Watch the video for a list of the various SEO Portland services we provide to help you to turbocharge your business. Contact us so that we can get started today!
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5440 SW Westgate Dr #364
Portland, OR 97221
(503) 694-3089