When you have a website already that needs to speak on behalf of your reputation and service, then it is a top priority to spend more time on it. Getting a new website to reach the level of being able to generate good levels of revenue is frequently tedious and also requires specialized skills. That is why it is so important to have Search Engine Optimization (SEO) strategies in place to use the search engines to promote your law website.
Frankly speaking, a lawyer cannot afford to take one hour from her or his busy schedule to focus on online promotion strategies. This requires considerable amounts of technical expertise, patience, and time, along with regular maintenance. A lawyer is not always able to afford these things. That is why it is critical for an attorney to have their law firm marketing conducted only by SEO professionals.
Law firm marketing SEO:
When it comes to online promotional and marketing services, Search Engine Optimization firms have the web industry’s largest market share. These days, an attorney doesn’t have to wait for one year or longer for their website to get into one of the top ten spots in the Yahoo or Google search results. Even with all of the advanced specialties such as Google sponsored ads, social media marketing, profile promotion, business results, local searches, and geo-targeting, SEO is still the ultimate online website advertising tool to use to get effective results.
SEO companies deal with high-end tasks:
Search Engine Marketing firms and SEO service providers are assigned to project for six months to 1 year or even longer. By the time a project has ended, the website will have started to receive more visitors and clients, which result in high revenue being generated on a consistent basis.
Of course, a website will be unable to hold one of the top spots in the search engine results for very long, unless the SEO tasks are maintained after the initial works. What that means is that SEO is a method that is full of scientific secrets and surprises. These need to be understood at a basic level at least.
Even lawyers who are genuinely interested in knowing about the SEO process in layman’s terms can try out this article.
SEO process for law websites: Understand the brief:
“SEO for attorney” is a very popular term these days, since most experienced and also amateur lawyers outside their website marketing tasks to SEO consultants. It begins with finding the most highly searchable and relevant key phrases, keywords, and search queries for the law website. The reason this is done is to build traffic to your website based on service-specific search terms. Simply put, there are two main types of SEO – Inorganic SEO, which includes paid advertising like sponsored ads on Yahoo, Google, and other places, and Organic SEO, which is comprised of Off-page and On-page SEO.
These techniques are briefly described below:
On-page SEO: This involves making corrections to page content issues and website design to make it easy for the search engine bots or Google crawlers to crawl and index your site. That includes altering web page meta tags (H1 tags, descriptions, keywords, meta titles), content optimization, creating robots.txt files, resolving canonical issues, error page creation, generating XML sitemaps, site verification, site submission, creating Google webmaster tool accounts, comprehensive maintenance and updates.
Off-page SEO: In general, there are two main processes: 1. contextual link building and 2. using link exchanges to collect inbound text links.
Developing text links refers to obtain more recommendations or vote from other law websites. The following processes are used to generate contextual links: blog commenting, submitting press releases, posting and syndicating to blog and article directories, blog post and article writing.
These off-page SEO techniques can be applied in ways that help the major search engines identify your website as being helpful for legal clients as well as being information-driven and authoritative.
A good Attorney SEO firm also can promote your law website on popular Social media sites such as Twitter and Facebook.